Ad Pipeline

Autonomous content generation system that produces Facebook/Instagram ad copy for Varsity Tutors SAT prep, then evaluates and improves it with minimal human intervention. Generates ads from diverse briefs (persona × funnel × offer), scores each across 5 weighted dimensions using G-Eval (clarity, value proposition, CTA strength, brand voice, emotional resonance), and iteratively self-refines below-threshold ads. 7 hard-fail rule-based validation gates run before LLM evaluation. Strict mode pushes the quality bar to 8.5 with up to 4 refinement iterations. 54 ads scored and passing, 15 improved via Self-Refine, ~$0 cost on Groq free tier.